About Us

Experience Joyce’s Jewelry

Welcome to Joyce’s  – a Southwestern Pennsylvania jewelry institution. We have been in business for more than 40 years and pride ourselves on developing positive customer relationships. During our time in business, we have worked hard to build relationships with our customers, develop returning customers and establish solid referrals from our existing clients. Trust and loyalty build the strongest relationships, and our customers know that for the finest, high-quality jewelry pieces, there is no jewelry experience in the region quite like Joyce’s.

Inclusion in our customers’ most special moments is a great privilege and a big responsibility. At Joyce’s, we aim to exceed expectations and to leave customers more than satisfied. If you are starting a new life together, consider a unique engagement ring from the Joyce’s Signature Collection. Celebrate your achievements with a dazzling timepiece. If spoiling your special someone is what’s in order, visit Joyce’s first for the most coveted collections designed to celebrate life’s precious moments.  

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Our History

Joyce’s Jewelry has grown considerably in its more than 35 years in business. The family business, under the leadership of two generations, started out in the early 1970s as a hobby of store founder Joyce Katzeff.  

Joyce’s interest in fine jewelry started at a young age when she could not wear earrings or watches because she was allergic to all metals except gold.  Her mother loved jewelry too, especially diamonds.  Joyce would often accompany her mother on jewelry shopping trips. She received so many compliments on her jewelry that she began taking orders from friends to fill on her next trip. She quickly realized that jewelry made people happy and knowing she was able to please someone gave her great pleasure.

“I thought if I could somehow do this for everyone, it could be a wonderful career,” Joyce Katzeff said. “My dream came true!”

In the early years, she traveled all around the area selling fine jewelry to her family and friends until her business grew large enough to open a jewelry store in her home. When Joyce opened her showroom in 1983, she had two thoughts in mind: always provide the customer with high-quality jewelry at the best prices, and make the experience the most comfortable and relaxing of any retail shopping experience around.

The first customers to step into Joyce’s Jewelry remember the coffee was always on and everyone had a story to tell. As the word spread, and Joyce’s relationships continued to grow, the time to expand arrived.

In 1989, with the help of her husband David, Joyce opened an 1,800 square foot fine jewelry store in Uniontown, PA.  As Joyce’s Fine Jewelry developed, David put his wholesale jewelry company aside and joined his wife in the store, full-time.

Joyce and David’s son, Brandon, joined the team after graduating in 2007 from Marshall University with a degree in finance. Brandon attended the Gemological Institute of America where he completed the Graduate Gemologist and the Accredited Jewelry Professional programs. In 2008, Brandon spent three months in India, Dubai, and Switzerland studying jewelry design and manufacturing. In 2009, the store moved to a freestanding, 7,000 square foot location in Uniontown, PA. David, Joyce and Brandon, along with a great staff, have grown Joyce’s into the premier jewelry store in Southwestern Pennsylvania, while always keeping fine jewelry and customer service their top priority.

With more than 35  years of experience spanning two generations, Joyce’s continues to stay at the forefront of the jewelry industry while keeping our customers first. The Joyce’s team believes in building relationships and feels so lucky to bring the highest quality products to our customers by traveling the world and following the trends, sourcing only the best in high-quality jewelry.

Our Guarantee


If for any reason, you are not satisfied with the purchase of your diamond, return your purchase within 30 days for a full refund. If you selected a special order, then restocking fees may apply.   At Joyce’s, customers are like family, so satisfaction is our main goal.  We want to build a life long relationship and trust with our customers which is why we will work with you on an individual basis to ensure we provide a satisfiable solution to any returned orders or issues.


The lifetime warranty covers all the services for cleaning and regular inspections. We ask that you visit us at least once every six months for inspection and cleaning. However, even with the warranty, it’s critical to have your jewelry insured in the event of loss, damage or theft. We recommend Jewelers Mutual insurance or checking with your local insurance agent.


Joyce’s Jewelry offers a lifetime upgrade for a diamond you buy from us.  Customers are welcomed to come in as often as desired to trade in the original diamond and you are only required to pay the difference between the two diamonds.  Our upgrade policy applies immediately after purchase.

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Beyond The Jewelry

Carrying on the tradition set forth by store founder Joyce Katzeff, Joyce’s Jewelry strives to be more than just the region’s finest, high-end jewelry store. We want to be a comfortable place where our customers can come and shop, learn about fine jewelry, or have their dream piece custom made.

We are a jewelry store that puts relationships, service and our customer’s satisfaction above everything else. That’s our promise beyond the exquisite jewelry in stock. With lifetime guarantees and upgrades, we strive to be your jeweler for life. And, we hope you think enough of our sales, service and products that you tell everyone you know about Joyce’s Jewelry.

Building relationships is the cornerstone of our jewelry tradition and we feel so honored to bring quality products to our customers in North Central West Virginia, Southern Pennsylvania and beyond. From custom creations, to appraisals, cleaning, warranty work, service, financing and more, we are your home for fine jewelry.  Come experience what beyond the jewelry at Joyce’s is all about, today.

Joyces About Us Portrait