The Roberto Demeglio name is well-known in Italy, with a rich family tradition in the jewelry industry that extends as far back as 1922 when Roberto's grandfather opened a jewelry store and workshop in Turin. Roberto Demeglio set out to create his own path in 1984. Developing his own tastes and interests, in just a few years, Roberto created a company that centers on unique and eclectic designs, while based deeply on the traditions of his grandfather. His outstanding creativity and balance of design, technical excellence, and craft tradition have given him the ability to create a line of unconventional pieces, with a universal appeal. Roberto Demeglio's line brings a new meaning to "customized" jewelry; his pieces are crafted using techniques that allow pieces to spin, bend, and twist in ways one would never imagine possible. Roberto Demeglio's jewelry is whimsical, and inventive in style and technique, and has been a welcome addition to the U.S. jewelry market.